Larry Roberts attended West Marshall High School and graduated from Waldorf College. Larry had an extensive sales background before becoming a Medicare agent. What surprised him most about Medicare sales, is that he really isn’t selling anything, he is helping seniors solve a problem – making sure they had the best health care coverage for their particular needs. Larry specializes in Medicare Advantage and Low Income Subsidy plans. He joined Bridlewood Insurance because he wanted to be able to offer all the different carrier’s products to his clients, so that they truly have the most appropriate plan.

Larry enjoys meeting new people and being able to educate and guide them through the Medicare process. He is also the Regional Director of Sales for Iowa, Minnesota, Wisconsin and Nebraska, and manages a terrific team of agents.

Larry is from State Center and currently resides in Ankeny, IA. He has been married for 15 years to his beautiful wife, Deb, and has 4 children and 4 grandchildren. Larry has been involved in coaching for over 20 years and has enjoyed playing 16″ recreational softball for close to 40 years, but as of right now he is trying to spend as much as time as he can with his grandkids and has started to golf a lot more.  He enjoys golf and the fact that his body seems to recover quicker from golfing than softball!

Deb’s focus is on helping seniors with their Medicare Advantage plans, and also specializes in helping people who have both Medicare and Medicaid (Medi/Medi).  The Medicare business is a family dynamic – her stepson worked for UnitedHealthcare and recruited her husband, Larry Roberts, as an internal agent with UnitedHealthcare.  As Larry’s business grew, he added Deb’s son, Zeb Christensen, as an agent, along with other people who were looking for a fun and challenging new career. When they met Jeff Wetzel from  Bridlewood Insurance, both Larry and Zeb decided to join this fast-growing, Medicare specific agency. Soon, they were both prompting Deb to join, as well.  Since she already loved helping people and building long-term relationships, Medicare was an easy shift.

Deb had more than 17 years experience in the hospitality industry, in a variety of sales and consumer-focused roles, including event coordinator and sales, corporate sale and association sales, prior to entering into the Medicare field.  She is licensed with the Iowa Racing and Gaming Commission (IRGC) and was awarded the 2015 Iowa Lodging Association Employee of the Year.

Deb grew up in Exira, Iowa.  With a population of 900 people, her parents were well known in the community, and operated a successful fertilizer plant for more than 20 years. She and her dad also owned and managed a greenhouse business for a number of years.  After meeting Larry, he and Deb moved to central Iowa, where three of their combined 4 children graduated.  They now reside in a beautiful home in Ankeny, and have been there for 5 years.  She and Larry have been married for 17 years, and with their blended family of two kids each, they now enjoy 5 grandchildren together – Aiden, Lainey, Hanes, Beau and Elodie.  She enjoys reading, golfing and spending time with their family.

Zeb graduated from Dana College in Blair, NE with a Bachelor’s degree in Physical Education. He has been working with Medicare for just over a year, and in that short time has assisted many seniors with their Medicare options. He joined Bridlewood because of their reputation for educating and taking care of their clients and agents. Zeb loves the vision and drive that the team of agents he works with, has. He loves working with people and enjoys helping seniors learn about Medicare and choosing the right plan based on their health and prescription needs.

My name is Melody – I am a licensed Health Insurance Broker in Minnesota. I became a Bridlewood Agent Summer of 2021 because I felt like they genuinely care about the people they serve.  I look forward to connecting with people with limited income and members
of underserved communities to educate them on the Medicare options available to them. My favorite part of working with Medicare is providing information and connecting with people to promote self-confidence and empower them to make sound decisions to meet their healthcare needs.

I have been fortunate to live in several different parts of Minnesota. I am originally from Duluth and grew up on a hobby farm. I attended college in Marshall and lived there for 5 years. I spent a year in the Fairmont area before meeting my husband Erik and moving to the Twin Cities.  My husband Erik and I have been together since 2009. He asked me to dance the first time I met him, and I ran off the dance floor. Our friends decided to play matchmaker one year later and set us up at a Twins game. Fortunately, the Twins game was a much better connection! We got married in Hawaii in 2013. We have two children, a six-year-old daughter and a four-year-old son.

My family and I enjoy traveling, especially taking road trips around Minnesota and neighboring states. We are avid sports fans and enjoy watching all of our favorite MN teams. My husband is an NDSU graduate, so we’re also big Bison fans.
I am also an avid reader and enjoy volunteering at my children’s school.

Arlene has resided in Minnesota for about 50 years. She has moved around but has stayed in Waterville most of the time. She has her Bachelor of Science in Business and worked at a public school for almost 25 years as a Business Manager.

Arlene started working with Bridlewood in the fall of 2017. She enjoys the business because of how rewarding it can be. She likes to help people and help them understand Medicare Insurance. Her favorite part of the job is helping others find the best policy. She is all about helping the person.

Arlene has been with her husband, Don, for over 20 years now. They have grandchildren in California, Idaho, and Utah as well. She enjoys traveling with Don to visit family and seeing many of the National Parks.

Peggy graduated from Atlantic High School, and attended Des Moines Area Community College in Ankeny, Iowa. She has worked in various sales positions since 1995 – real estate, advertising, auto dealership sales, securities advisor and life & health insurance sales. In January 2014 she opened her own property and casualty insurance practice called Spartan Insurance, LLC. Peggy recently added Medicare Supplement and Advantage insurance plans to her portfolio of products she offers.

Bailey is a firm believer in being a team player. This most likely stems from her experience competing in collegiate golf at St. Cloud State University, where she received her Bachelor of Science in Marketing. She learned very quickly that individually you can do well, but working together, you can achieve so much more.

Today, Bailey is still a team player at Bridlewood Insurance. With her passion for people, processes and insurance, she takes pride in working with her clients, walking them step by step through the Medicare process to ensure that their unique insurance needs are met.

Outside of work you can find Bailey on the golf course with her husband Dan and two daughters, or at their cabin in northern Minnesota, enjoying the great outdoors.

Heather has her Associates of Applied Science in Healthcare at Minnesota School of Business, as well as her Life, Health, Property & Casualty license.  She has used her degree to further her career with 15+ years working in the patient care/healthcare setting.  She recently decided she wanted to try a new line of business, and joined her dad at Bridlewood Insurance, helping seniors with their Medicare planning.  Heather loves that she still gets to help people, because that is what she is most passionate about.  She believes that when you feel like you “get to” do your job, instead of having to or needing to, it is liberating and fulfilling.  She feels that it has really changed her whole perspective, and it makes her so grateful for the opportunities that arise.

As a lifetime resident of Minnesota (at least so far . . .), she grew up in the northwest metro area of the Twin Cities, and currently resides in Champlin, Minnesota. Heather  has been married to her incredible husband, Tim, for 13 years, but have been together for nearly 2 decades.  With their young family of 3 amazing kids, they have also added a cat, but the kids ask for a puppy every chance that they get.  They love to spend time with their family and friends, as well as travel and ALL things sports!  Heather has always been very passionate about cheerleading, and gets to continue to be involved through judging and coaching and choreographing cheer for over 15 years.  Her other love is baking and cooking, and gets to stay involved with that for family and friend, as a licensed cottage food baker.

Tom is a native Minnesotan, who graduated with an AA in Marketing & Sales North Hennepin Community College and also has an Enterprise Content Management Certfication in American International Imaging Management (ECMP847567). He also served as a National Ski Patrol, and was a ski instructor with multiple first aid designations, including CPR instructor.

Tom is the President and CEO Of Insurance Solution Consultants, Inc. located in Maple Grove, MN. His brokers have a deep understanding of healthcare insurance and Medicare plans. Integrity and extensive knowledge of Medicare gives his team the ability to create immediate rapport and trust. The primary focus of Insurance Solution Consultants is to help seniors select Medicare coverage that fits their needs. They can answer your questions about Medicare Advantage plans, Dental, Vision and Prescription Drug coverage, as well as Medicare Supplement plans. Tom and his team are also licensed to assist people with Special Needs and Dual Eligible individuals (people who have Medicare and Medicaid). The team is contracted with the top 10 Medicare insurance providers.

Tom’s reason for joining Bridlewood Insurance is because he felt that they shared the same core values of helping people understand their Medicare options, and always putting the client first. They take the role of consultants to their clients, listening to the questions and concerns, and then helping them select the most appropriate Medicare plan to meeting those needs. Tom’s favorite part of his job is helping people select the best healthcare plan for their situation, and the gratification it brings knowing he has served them well. His goal is to assist them by making sure they keep their desired doctors, clinics and hospitals, and that their healthcare and prescriptions are covered well at the lowest out-of-pocket cost.

Tom grew up in Golden Valley, which is a suburb of Minneapolis. He and his family currently live in Maple Grove, MN. He is married to a very special lady, Deanna. They have been blessed with six children and seven grandkids. He also has a cat named Goof (because he is quite a character). They enjoy family events, golfing, dining-out and traveling. Both Tom and Deanna are passionate about their new Harley Davidson motorcylces, and love riding!